有創意的廣告能吸引消費者的目光,讓名模跑步給你看。
TomTom 日前在國外推出的運動手錶廣告就是一個絕佳案例,這個廣告內容很簡單,就是請來性感模特兒 Alexandria Morgan 戴上運動手錶,並且穿著無肩帶內衣跑步而已。
你知道心跳帶英文怎麼說嘛?
TomTom launches the Runner Cardio GPS sport watch with cutting-edge heart rate technology. The Runner Cardio has a built-in Heart Rate Monitor, eliminating the need for a separate chest strap. So, what better way to demonstrate this than to pop one on a smoking hot woman, let her run without a bra on…
TomTom launches the Runner Cardio GPS sport watch with cutting-edge heart rate technology. The Runner Cardio has a built-in Heart Rate Monitor, eliminating the need for a separate chest strap. So, what better way to demonstrate this than to pop one on a smoking hot woman, let her run without a bra on…
看出來了嘛?沒錯,就是chest strap。廣告上用了一個雙關語,run strapless,strapless就是無肩帶的意思,女模穿著無肩帶內衣跑步;而這個產品是不須要穿心跳帶就能測量你的心跳,所以它也算是strapless。
看她跑步是不是很享受啊?趕快買一支跑步錶給你心愛的女人吧!喔不!應該是那套無肩帶內衣^^
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